Organization of type, image, and other design elements to communicate information and emphasize or reinforce, the content of a design piece.
• Capture our attention – visually.
• Communicate content quickly and easily so the reader understands your message.
• Organizes information to allow access.
DISPLAY OR HEADLINE TYPE
Type which directly supports and quickly communicates the content of the design.
Provide context or identify more specifically the content of the design.
More specific and detailed information about the subject. It is also an integral part of the visual qualities of a layout. It has form (shape) texture value
Directly support concept or content of the layout. Can be graphic, an illustration or photography.